e-promote!™ VeMail ™ is one of the best investments you can make with your marketing budget to market to your own database of opt-in customers through email.

Email is the biggest growth area of Internet usage today. Since 2001 there have been more emails sent than telephone calls made in the United States! This trend is growing globally - people are increasingly using email for everyday communication. Currently there is a ratio of 10 to 1 of email over paper communication - Clickz 2003.

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So why are businesses using e-promote!™ VeMail ™ to communicate?
Because email is:

Faster
More responsive
More cost effective
Measurable
Targeted
Personal
More informative

The versatility of email lends itself to so many uses. Emails can be personalised and, when combined with a customer database containing information about that customer, can be targeted to specific customer groups within your database. For instance, you may like to send an offer to all customers who live in Qld and have recently bought your latest product.

How exactly are companies using email to communicate?

Sending Newsletters
Product Brochures
Offers
Surveys
Request for customer detail update
Event Registrations
Customer touches (Birthdays, Thank you notices)

Marketers Primary Goal in Implementing E-Mail Marketing Efforts:

Deepen Relationships 41%
Acquire New Customers 28%
Shorten Purchase Cycles 13%
Cross Sell & Up Sell 9%
Other 9%
Source: Jupiter Media Metrix, 2002

Interestingly email communication is not just about making sales. It is also about fostering relationships with customers. In fact, that is the most common use of email by businesses today. As you can see in the table above, 69% of business goals for establishing email marketing is to deepen the relationships they currently have, and to establish new relationships.

It is important here to clarify we are not talking about standard email programs such as Outlook or Outlook Express. Rather we are referring to more specialised email marketing and database management tools.

What's the difference I hear you ask? Well unlike sending a normal email to a contact through Outlook Express, you can send personalised, full colour html brochures to specifically targeted customer groups. With the right type of email marketing system, you can create emails that allow you to do everything in an email that you can do from a web page.

You can send thousand of emails to customers, staff or partners without the need for special Servers or equipment. The delivery of the email is managed on your behalf, sending literally thousands of emails out within minutes.

register here for a free 30 day full working trial of e-promote!™ VeMail

Whether you have a website or not, these business communication tools are making dramatic advances in enabling your business to grow.

Companies with a web site can transform it into a powerful collector and assimilator of information (leads) with direct entry into a central database. You can then touch your customers instantly, at any time, with relevant offers, news or updates.

Take our online audio demo tour now to explore the power of e-promote!™ VeMail

download * a product brochure with pricing

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Take a look at the online audio demo tour or make an online enquiry to see if we can help your company to reach your customers in a very cost-effective way!