1. Know your audience (make sure they're opt in)

2. Know your campaign objectives

3. Spend time deciding on a Subject Line

4. Spend time deciding on a From line

5. Tailor your emails to suit your audience and objectives

6. Avoid attachments and executables

7. Keep file sizes small (less than 100kb)

8. TEST your emails and see how creative differences can affect your open and response rates - BEFORE sending to your entire database

9. Keep it fresh. Sending to the same [marketing] database, using the same format all the time will reduce your ROI. Some features work some of the time, but none ever work all of the time.

10. Track, Analyse and Refine

There you go - the quick recipe for your next email marketing campaign.

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