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Search engine optimisation SEO - search engine placement
- search engine ranking
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We have the know-how and the experience to design and promote your site
to the major search engines and directories.
There are many factors involved in designing a web site that will achieve
the highest rankings within the major search engines. As it is one of
the most important aspects of a successful online presence you have to
have your site designed by professionals understanding all individual
aspects.
Interested in our highly acclaimed search engine optimisation services?
Here's a run-down of how we get you to the top, why you need to be there
and why we can guarantee it.
So, in a nutshell, what do we do when we get asked to get a site to the
top of the search engines? Search engines work by giving searchers the
most relevant results for whatever it is they are looking for. A search
engine decides what's relevant by looking at a number of things, including:
- The text on your page
- The titles you've given to your pages
- The headings you've given to the different sections of your pages
- The quality and content of sites that link to you
- and many more important factors
We
address all these issues and many more to ensure that when people search
for words relative to your business, your website is the most relevant.
Does my website really need to appear at the top of the search engines?
Am I actually losing out by not really showing up? Yes. But it does depend
on a few things. If youre selling something that people are not
likely to buy online or wont go looking for in a search engine,
then not being at the top probably wont make a huge difference to
your business.
For most companies though, being at the top of the search engines is
a hugely effective marketing strategy. In fact, as the The Weekend Australian
Financial Review (March 22-23, 2003 pg 28) put it:
"For businesses,
especially web-based businesses, being on the top of Googles list
is of incalculable value. To be high on a Google list is to be in mass
media."
Its estimated by most monitoring bodies that pretty much everyone
uses search engines to find goods or services on the web if they dont
know the URL (address) of a website. In fact the three most popular websites
in the world (Yahoo, MSN and Google) are all search engines.
To Googles credit, its pretty much taken for granted around
the world that if you want to buy a "sample" but you dont
know where to find a sample store, or you have forgotten the name of your
favourite sample shop, the best solution to your problem is to type samples
for sale into Google. It doesnt take a genius to figure out
that the "samples" stores that appear first in Googles
list are going to get more exposure than the ones that appear 51st or
1001st.
So what exactly will emazing international do if I ask you to position
my website?
Have a look at our packages. All
the details of what we do are there in black and white. We also strongly
suggest you read the rest of the questions on this page as well to get
an understanding of why we do what we do.
How many search engines will you submit my site to?At the moment it's
about two or three, maybe four if we need to. Pretty much every search
engine worth being in these days comes and finds you. They have things
called spiders which crawl the web from link to link and if
you have the right kinds of links to your site, and your pages are optimised
properly, they will find you and rank you accordingly. What we do is make
sure the right people who should know about your site find out about it
.
Who are the right people to link to my site?There are many quality directories
on the web who provide their users with informative and relevant information.
The Open Directory Project (www.dmoz.org), Yahoo! (www.yahoo.com) and
Go Guides (www.goguides.com) are three good examples of big important
ones, but you can bet that whatever your business is, theres going
to be someone out there who has put together a website or directory dedicated
to it, and theyre going to have a list of their favourite links.
Our job is to find them and let them know about you.
But Company X will submit my site to 10,000 search engines and directories
for a low monthly fee of $2, that sounds like a pretty good deal to me?
How many search engines have you used lately? 10,000? Probably not, in
fact youll most likely find that 99% of your search engine traffic
will come from about ten main search engines. Like most free market industries
the best businesses tend to get most of the business its
exactly the same in the search engine world. The other 9,990 search engines
youve never used are probably not worth worrying about, and in fact,
may do you more harm than good.
How much do you charge then? We have three main packages - Bronze, Silver
and Gold. You can read more about them
here .
How long before I see the results? Some directories will list you within
hours of your submission, but Google and the other main search engines
can take anywhere from about 2-8 weeks to start listing your site. Unless
you take out a paid listing in a directory that offers a guaranteed placement
within a certain time limit (like Looksmart or Overture), theres
no way to hurry things up your website is really at the search
engines mercy. Anyone who appears to be claiming otherwise is not
telling you the truth or wording things very carefully.
How do I know it's working? Do you send us reports so we know whats
happening? Yes, every six weeks or so sometimes sooner if something
changes.
Do you guarantee your service? Yes. We guarantee that if youre
not happy with what we have done after three months you get your money
back.
We also guarantee that your site will appear in a certain spot on Google
and a few other main search engines. Where exactly depends on which package
you take out. Sometimes we guarantee top 30, other times top ten, and
if you really want to be number one we guarantee that too.
Google ranks its results by relevancy. If your site is optimised
to be a relevant site for a particular search term, and the experts in
the field think it is good enough to link to then it will get a top spot.
Your site has to deserve it though we dont work miracles
and we dont try and trick search engines into thinking your site
is more worthy than it really is. If you come to us and your site isnt
worthy of getting a good ranking for the search terms we both think are
relevant to your business well work on it to make sure it is. Simple.
Please click here to view our available
packages!
Take a look around our site and the work we have done and make an online enquiry to see if we are the right
partners for your next website.
You can contact us from here or make an online
enquiry about a web site or web design here
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