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Search engine optimisation SEO - search engine placement - search engine ranking
 

We have the know-how and the experience to design and promote your site to the major search engines and directories.

There are many factors involved in designing a web site that will achieve the highest rankings within the major search engines. As it is one of the most important aspects of a successful online presence you have to have your site designed by professionals understanding all individual aspects.

Interested in our highly acclaimed search engine optimisation services? Here's a run-down of how we get you to the top, why you need to be there and why we can guarantee it.

So, in a nutshell, what do we do when we get asked to get a site to the top of the search engines? Search engines work by giving searchers the most relevant results for whatever it is they are looking for. A search engine decides what's relevant by looking at a number of things, including:

  • The text on your page
  • The titles you've given to your pages
  • The headings you've given to the different sections of your pages
  • The quality and content of sites that link to you
  • and many more important factors

Search engine factsWe address all these issues and many more to ensure that when people search for words relative to your business, your website is the most relevant.

Does my website really need to appear at the top of the search engines? Am I actually losing out by not really showing up? Yes. But it does depend on a few things. If you’re selling something that people are not likely to buy online or won’t go looking for in a search engine, then not being at the top probably won’t make a huge difference to your business.

For most companies though, being at the top of the search engines is a hugely effective marketing strategy. In fact, as the The Weekend Australian Financial Review (March 22-23, 2003 pg 28) put it:

"For businesses, especially web-based businesses, being on the top of Google’s list is of incalculable value. To be high on a Google list is to be in mass media."

It’s estimated by most monitoring bodies that pretty much everyone uses search engines to find goods or services on the web if they don’t know the URL (address) of a website. In fact the three most popular websites in the world (Yahoo, MSN and Google) are all search engines.

To Google’s credit, it’s pretty much taken for granted around the world that if you want to buy a "sample" but you don’t know where to find a sample store, or you have forgotten the name of your favourite sample shop, the best solution to your problem is to type ‘samples for sale’ into Google. It doesn’t take a genius to figure out that the "samples" stores that appear first in Google’s list are going to get more exposure than the ones that appear 51st or 1001st.

So what exactly will emazing international do if I ask you to position my website?

Have a look at our packages. All the details of what we do are there in black and white. We also strongly suggest you read the rest of the questions on this page as well to get an understanding of why we do what we do.

How many search engines will you submit my site to?At the moment it's about two or three, maybe four if we need to. Pretty much every search engine worth being in these days comes and finds you. They have things called ‘spiders’ which crawl the web from link to link and if you have the right kinds of links to your site, and your pages are optimised properly, they will find you and rank you accordingly. What we do is make sure the right people who should know about your site find out about it .

Who are the right people to link to my site?There are many quality directories on the web who provide their users with informative and relevant information. The Open Directory Project (www.dmoz.org), Yahoo! (www.yahoo.com) and Go Guides (www.goguides.com) are three good examples of big important ones, but you can bet that whatever your business is, there’s going to be someone out there who has put together a website or directory dedicated to it, and they’re going to have a list of their favourite links. Our job is to find them and let them know about you.

But Company X will submit my site to 10,000 search engines and directories for a low monthly fee of $2, that sounds like a pretty good deal to me? How many search engines have you used lately? 10,000? Probably not, in fact you’ll most likely find that 99% of your search engine traffic will come from about ten main search engines. Like most free market industries the best businesses tend to get most of the business – it’s exactly the same in the search engine world. The other 9,990 search engines you’ve never used are probably not worth worrying about, and in fact, may do you more harm than good.

How much do you charge then? We have three main packages - Bronze, Silver and Gold. You can read more about them here .

How long before I see the results? Some directories will list you within hours of your submission, but Google and the other main search engines can take anywhere from about 2-8 weeks to start listing your site. Unless you take out a paid listing in a directory that offers a guaranteed placement within a certain time limit (like Looksmart or Overture), there’s no way to hurry things up – your website is really at the search engines’ mercy. Anyone who appears to be claiming otherwise is not telling you the truth or wording things very carefully.

How do I know it's working? Do you send us reports so we know what’s happening? Yes, every six weeks or so – sometimes sooner if something changes.

Do you guarantee your service? Yes. We guarantee that if you’re not happy with what we have done after three months you get your money back.

We also guarantee that your site will appear in a certain spot on Google and a few other main search engines. Where exactly depends on which package you take out. Sometimes we guarantee top 30, other times top ten, and if you really want to be number one we guarantee that too.

Google ranks it’s results by relevancy. If your site is optimised to be a relevant site for a particular search term, and the experts in the field think it is good enough to link to then it will get a top spot. Your site has to deserve it though – we don’t work miracles and we don’t try and trick search engines into thinking your site is more worthy than it really is. If you come to us and your site isn’t worthy of getting a good ranking for the search terms we both think are relevant to your business we’ll work on it to make sure it is. Simple. Please click here to view our available packages!

Take a look around our site and the work we have done and make an online enquiry to see if we are the right partners for your next website.

You can contact us from here or make an online enquiry about a web site or web design here



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