Search Engine Optimisation Service - any reasons to optimize?

Search engine optimisation is much spoken about and this raises questions – is it really so important to optimize a web page or why optimise? There is a great deal of difference in the way human surfers and search engines treat web pages. Whereas people look at design and read text, a search engine will seek a lack of information that helps it determine your page's or site's relevance. Search engine optimisation's first goal for your web site is to rank it at a position where it can be easily found by a web surfer.

Optimisation is a most time-consuming and crucial step. It's important to look at your pages with the eyes of a search engine spider: how do they see your pages right now? How will they treat them if you make this or that change? There are dozens of factors considered by the search engine robot when it crawls your site.

Nowadays search engine optimisation is a mix of art and science. It is crucial to make your page as relevant as possible and in some ways it is purely mathematics: this concerns search engines. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are. But at the same time your site should be interesting to the humans who visit it – and there is art to this!

A popular solution to this challenge is our SmartSEO™ search engine optimisation service. The main function of our service is to analyse your page and to give you advice about what can be done to make your page more relevant and search engine friendly.

Our search engine optimisation service helps you to make your web pages more relevant and thus heighten your ranking, but what is more important - this service makes the process of optimisation easier and more understandable.

Search engine optimization software - what to optimize?
Modern technologies allow one to make a very impressive web site . Design, convenient menus and site usability as a whole are very important but less so if a person is just seeking information. In this scenario interests of human surfers and search engines are similar as search engines rate highly information that is presented on the page and its general relevance to the whole web site. it is also important to realise that search engine crawlers do not recognise modern design, graphics or pictures. The text is what really matters. If you looking for some specific information text is most important and the other visual details go hardly noticed. Search engines act in this way.

Therefore, the main activities of our optimisation efforts are focused on the text in the body of your page or alt and anchor text. This is reffered to as on-the-page-parameters. There are three which should always be kept in mind: keyword frequency, keyword weight, keyword prominence. We analyse these parameters and then gives you some optimisation suggestions. And there is a considerable difference in analysing approaches between different search engine optimisation service providers: some analyse the Top 10 competitors and then offers some optimisation advice; other types of optimisation software provide advicebased on their knowledge of search engine requirements.

SmartSEO™ Search engine optimisation service
Our search engine optimisation service analyses your pages on the basis of our knowledge of search engines' behavior and requirements. We will then generate three different reports:

1. Optimization Advice and Analysis - we present advice on improving your web page, plus the advanced analysis that contains detailed information on over 130 parameters on your page that affect your rankings. Optimisation advice touches upon factors such as general page properties, head and body areas and off-the-page parameters. Advanced analysis presents exact numbers, i.e. what you have on your page at that moment.
   
2. Density Analysis Report - this search engine optimisation report gives a breakdown on the density of phrases used on your page. This report helps you to see what keywords and phrases your page is actually optimised for and whether your optimization efforts influence your on-page parameters.
   
3. SE view report - it is very important to know what the search engine sees on your page and thus can analyse. Our program emulates the way a search engine actually view the page - we can see the areas 'visible' to the search engine and understand where else we can apply optimisation on your page. SE View Report also helps you prevent page cloaking (a spam technique of using 2 variants of your page - one for the users, and another one - for search engine bots).
   
4. Reports give the complete breakdown of problems by the area of page
   

To cut a long story short, here is what our SmartSEO™ service does:

• supports optimization of your pages for the major search engines
  
• analyses pages for search engine compliance saving you from penalties
  
• pinpoints all possible and existing search engine visibility problems
  
• gives a complete breakdown of problems by the area of page
  
• recommends changes to be made so that your site is found by prospective users
  

All obvious and hidden mistakes that can significantly damage to your search engine listings are revealed in an easy-to-follow report.

Search engine optimization software - choose the best
As we've mentioned there are two opposite approaches in analysing a page. The first and the most commonly used method, is to compare the so-called "the current Top 10 results". It means that this kind of search engine optimisation takes the first top ten sites from the result page and analyses them. The main drawback of this approach is that the recommendations are given on the basis of on-the-page parameters of other web pages and not on the basis of the search engine algorithm. It is doubtful that there are separate parameters of relevance for every keyword. Such reports and advice are too far off from being objective. Moreover they do not provide any considerable knowledge about the process of optimisation as a whole. There are a lot of algorithm parameters that should be taken into consideration by the search engine optimisation service and in our case even such parameters such as keyword frequency and weight will be always different for various keywords and web pages.

The second method is to emulate the search engine algorithm and generate optimization advice on the basis of the main search engine requirements. This method is much more time and effort consuming but presents analytic reports and optimization advice far more true to life.

SmartSEO™ has chosen this approach. Data about the principles of a search engine algorithm is revealed in the optimisation recommendations. SmartSEO™ search engine optimisation programs are based on search engine emulation. Our program views the page from the search engine's point of view and gives appropriate optimisation advice. Our analytic department continually monitors the search engine algorithm and all the changes are immediately presented in the SmartSEO™ optimiser and therefore our clients get up-to-date and objective data about the principles of the search engine work presented in concrete optimisation advice.

Search engine optimisation- SmartSEO™ is built on the principle of search engine emulation and therefore presents objective optimization advice based on search engine algorithm analysis.

Let us help you get high rankings in major search engines.
Contact us for a free website analysis now.