Web traffic analysis

Website Traffic Statistics Analysis stands for registering visits and views of site pages, then systematising this data and analyzing it with the aim of improving site performance and profitability. Actually, any ordinary website allows for collecting huge amounts of information about every visitor. Some of these data are almost useless (but for technical purpose). However, some are invaluable for understanding how visitors find your site, what they need, how they navigate through your pages, where they leave, and when (and why) they return. Sometimes, the results of employing a traffic analysis tool may be as serious as a decision to completely alter your marketing strategy!

There are two ways to obtain website traffic statistics. First, it’s possible to retrieve visitor data by reading the server visitor logs. The second method is to use a real-time visitor tracking system.

Log analyzers
Every visitor's request is recorded by the server in its visit log. It looks something like this:

127.0.0.1 - frank [ 10/Oct/2000 : 13:55:36 -0700] " GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.example.com/start.html" "Mozilla/4.08 [en] (Win98; I ;Nav)"

There is some useful information in such server access logs. Many log-analyzing programs are able to parse server logs and display the information it contains in a user-friendly form. But if we take a deeper look, such analysis does not truly present useful information for your marketing. Log analyzers cannot give detailed and distinctive information about repeated and unique visits, transaction cycle time, details of a visitor's browser, screen and operating system, the effectiveness of your advertising campaigns, keywords and referrers, etc. Analysis such as this doesn’t allow for realizing the very important need to integrate and organize this process.

For these reasons a solution which only utilises website traffic statistics does not satisfy us as web marketers. We need a real-time visitor tracking system.

Real-time visitor tracking
Real-time visitor tracking of website traffic statistics analysis provides more information than simple server logs because the data is gathered directly at the time of visit and immediately at the visitor's computer. That’s why this approach is called “real-time” tracking.

We must have access to the source code of your pages. All statistics will be obtained through program code, which are embedded in the source of your web pages. This code tells the browser to show the page statically on the screen and simultaneously perform certain other actions as well.

This process remains invisible to the web surfer viewing the page. The data passed to the tracking center is stored in the database, and when we request the statistics for your site, it is organized into the necessary report that is then available to you.

Website Traffic Statistics Analysis with SmartSEO™
We provide website traffic statistics. This is a reporting and analytical tool backed up by a powerful visitor tracking system. With its help we can track any kind of visitor activity from the time the visitors enter the site to the moment they leave.

When a web surfer opens a page in their browser, the browser executes the tracking JavaScript embedded in the page. The script contains commands to send every possible piece of information about the visitor to the tracking center. Software organizes this data into comprehensive reports that are useful for understanding how to improve your traffic conversion.

Of course, this method does not retrieve personal data like the visitor's name or sex. And truly speaking, you don’t need such information. There are various reports that may be useful to you. Among the reports of this website traffic statistics tool you can find a visitor's screen resolution details, operating system and browser details, cookie information (if available), time zone, referrer, name of the page viewed and so on, as well as the information embedded directly into the script at design time.

SmartSEO™ website Traffic Statistics Analyser provides functions that shouldn’t be ignored if you want success in web marketing. With the available reports we touch upon many equally important points:

Understand your visitors.

• Find out how they browse your site, what they like, and what makes them leave without wanting to come back!
• Evaluate the commercial efficiency of your site. Find out how well each traffic source performs in terms of revenue, registrations, subscriptions, etc.
• Get full details on each transaction and see an audit of how a visitor becomes a buyer.
  
• Find out if you are wasting money. Get a full and detailed account of the campaigns that you are running. Find out which resources are worth investing in and which are not.
  

The major benefits of employing Website Traffic Statistics Analysis Tool are:

• Instant implementation. Traffic Analysis Tool starts collecting data as soon as the tracked pages are published on the Web.
  
• Real-time analysis. Our Hit Counter provides you with in-depth analysis 24 hours a day - 7 days a week.
  
• Completeness. The Traffic Analysis Tool features reports answering all the questions possible whether you are a start-up or an established company.
  
• Integration. Traffic Analyst delivers global information, which allows you to act locally and instantly evaluate results.
  
• Cost-effectiveness. Traffic Analyst requires no upfront budget. Full control over expenditures. No long-term obligations.
  

Website Traffic Statistics for Web Marketer
Website Traffic Statistics Analysis has gained importance as the Web has evolved into a powerful, rich and highly competitive market. Tight competition pushes web sellers to seek ways to promote their sites online so that people find them rather then their competitors. Promotion such as this can bring a massive amount of web traffic to your site. Still, without traffic analysis you never know whether your Web store is giving you maximum return or whether it could work better. If you invest in paid advertising, without proper analysis you can only guess at how effective your investments are.

Example. Imagine, you pay monthly for three ad campaigns. The websites where you advertise can tell you how many people come to you as a result of your Pay-Per-Click campaigns. But they won’t tell you if the visitor they directed to you has made a purchase on your website. Therefore, you are ignorant of how the visitors convert from each of the campaigns – that is until you combine the campaign tracking with some kind of sales tracking.

Our SmartSEO™ Traffic Statistics tool that gives you not only the fullest possible, but also the most convenient reports on every visitor details, including where they came from, how they navigate through your site, how many times they complete a transaction, and how often they return. More than that, we help you summarize your Web analysis data and display it in trends and charts. This makes understanding the market simpler and provides the groundwork for strategic decisions.

PPC Management and keyword trends
SmartSEO™ tells you about the feedback on every keyword you pay for in the sponsored results. How? Let’s figure it out with the help of a sample situation. Imagine you sell paintings / reproductions online. You decide to increase your sales by paying search engines so they display your ad when their users search for “oil paintings”, “Rembrandt reproductions”, and “Antique paintings”. You buy these three keywords for a month.

Visitors search for these terms, see your ad and come to your website. Say you get 1,000 new visitors monthly, and your sales have increased 34% which has more or less covered your advertising cost. But you don’t know which keywords bring more visitors and which less. And more importantly, you don't know which keyword is most effective. For example, the web traffic referred through “oil paintings” may have been more numerous, but resulted in fewer sales.

Our Website Traffic Statistics Tool provides you with an accurate way to track how your paid keywords work. Via the “Activity by search keywords” report you can see how many transactions were completed by users who found you through this or that keyword. With this information you can optimise your search and advertising keywords and discard those that are underperforming.

If your aim is a serious online business, you must have already considered a Website Traffic Statistics Analysis / visitor tracking system. All successful websites have at least one thing in common - their webmasters and owners use web analytics to increase the percentage of visitors who do something GOOD for business. Analyzing visitors, revenue sources, and advertising efficiency combined with constant improvement of your site inevitably brings results - more leads, sales, subscribers, downloads, you name it. Employ Website Traffic Statistics Analysis today, and start capitalising on the results right away!

Start your way to the top now
Website promotion can be really easy. And you needn't long-term preparations at all.

Contact us for a free website analysis now.