Website promotion

When you feel an urgent need in your business’s web presence, a website is the first thing that crosses your mind. Let’s skip the period of active search and painful doubts related to future websites’ designs and assume you already have a perfect concept of your site and facilities to implement it. Now it’s time to get down to copywriting, and one thing you clearly understand is that the site must express your business in the best possible way.

“Oh, I spent a small fortune (or ages) on advertising materials. Now I can just carry over the content of my nice brochures and booklets to the web pages!” Is that a good idea? No, it is not. However brilliant your ads are when you look at or read them, they might lack focus on specific word combinations.

You can take your ads as a starting point but, as a rule, good-for-all web content requires a lot of rewriting. The end goal of web copywriting is to use your target words in such proportions that they please (or at least don’t displease) the human eye, and, at the same time, be what search engines consider enough for keyword relevance to the query. Moreover, you should understand which parts of a webpage are most important in terms of keyword populating.

You can think of many ways to write favorably about your business. But these phrases must not only describe your business well, they must be very popular; people should think of them first when searching for your type of a product, service, or whatever your site is offering. After all, you want your site to be a magnet for visitors, don’t you? And the most efficient way to attract targeted visitors is to put your site at the top of search results for your target words. If you choose correctly the keywords your target visitors will use to reach your site, your first battle is won.

Sea of Words: Learn to Navigate
Your primary task is to pick the right keywords. But how do you know that keyword A is better than keyword B? Both are so relevant. Here, you should have an idea of a search engine’s “demand and supply,” i.e., how many people are searching for that keyword and how many websites show up in search results when someone looks up the keyword in a search engine.

SmartSEO™ offers you results generated by our own software for keyword research and selection. This will provide the following benefits to you:

• You have a wide range of keywords to select from. We compile our own keyword database. Currently, it consists of 400+ million keywords. We get keywords from more than 30 international and regional search engines.
  
• Our database is updated dynamically—we remove keywords collected earlier than 90 days before you search.
  
• We show you the Daily world searches (Demand), Competition (Supply), and also Demand/Supply ratio (KEI), and can sort keywords by them. This helps you easily pick up the best keywords.
  
• We provide you with numerous related keywords gathered from your competitors’ sites.
  
• You can have a very detailed and thorough keyword competition analysis; here we will evaluate every keyword based on such things as Google search volume, Titles with keyword, Google Page Rank and Alexa Traffic Rank of the top 10 pages, Number of links to top 10 pages, Google Bids, etc. All these data serve well as indicators of keyword popularity and competition.

Learn more about the Keyword research service by SmartSEO™

Greek and Geek? Choose the Right Guide!
Now, when you’re set to use certain keywords and your draft page is ready, it’s time to get down to optimizing the text, i.e., using the keywords in the important elements of your page so that search engines easily can “understand” the page’s focal point.

We understand what notion search engines will have about your page, and use special Optimization tool. SmartSEO™ offers an excellent one—it includes all functions for successful search engine optimization.

• We run a general optimization report to understand what to do to make a page relevant for most search engines. In most cases, this report is enough to follow to make a proper impression on all the major search engines.
  
• We can get you a more specific piece of advice for each of the three major search engines: this will help you fine-tune a page in accordance with our best knowledge about Google’s, MSN’s or Yahoo’s ranking algorithms.
  
• We can compare your page to your competitors’ page ranking for your target key phrase. If you correctly selected your keyword at the first step, and your competition doesn’t have an insuperable advantage over you—like a sky-high Google PageRank or a couple of thousands backlinks, you can learn a few tricks from them.
  
• If you are finicky about the technical side of on-the-page search engine optimization, we can run the Density Analysis Report to see how many times your target words and phrases are used throughout the different parts of your or your competitors’ webpages.
  
• We also can give you a clear understanding of what is stored in search engines’ indices that you believe to be your site. Search engines confer their rankings on websites based on that content, not on the beauty and ease that you think.
  

SEO Puzzle: Putting it together

Having all these great search engine optimization reports at hand, we can begin editing your webpage.

All professional and amateur SEOs know well that optimization advice is much easier to get than to implement practically in your webpage. First, it requires at least some basic skills in HTML coding. Second, even if the lack of HTML coding experience is not an obstacle, it’s always a problem to understand when enough is enough.

SmartSEO™ is here to help you. We calculate keyword scores (frequency, weight, and prominence) in all SEO-sensitive areas of your webpage, so we know at once how the change affects the keyword scores.

Our editor will also create a sitemap for the search engines that accept this type of URL submissions. Regular indexing by the three major search engines is neither a dream nor an expensive treat if you replace the old submission practices with newer technologies.